Yours Truly By Kaitlyn

The Brief

Yours Truly by Kaitlyn is a professional photography outfit located in Northern Utah. Little Cottonwood Creative helped design Yours Truly by Kaitlyn’s new visual identity, website and general promotion.

DATE: August 2017

PROJECT: Professional Photography Portfolio, New Visual Identity and General Marketing

CATEGORY: Web Design, Brand Identity, Digital Promotion

The Strategy

Yours Truly by Kaitlyn is a new professional photography outfit located in Northern Utah. Kaitlyn, owner and photographer at Yours Truly has always been passionate about photography but only recently pursued it as a profession. Trying to narrow her expertise down to a certain category of photography was difficult for her. She captures a variety of personalities and emotions in all milestones of life. Yours Truly by Kaitlyn specializes in weddings, birth stories, maternity, family, boudoir, and other special life events.

For this project, a simple likeable identity with a strong love theme, family oriented and inviting approach seemed to be the right solution. The concept was to make clients think of the Yours Truly brand as the go-to photographer for all of life’s special events.

To communicate that family, loving, friendly feeling, we chose a simple logo face combined with an engaging green color. The color and logo conveyed the overall feel of energy and positive vibes.







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